There are two important criteria when selecting stones for our collection: research and communication.
The first step in research stage is to identify preferences of each country in respect of color, finish, patterns and consumer behaviors.
At this stage, we gather information by carefully scanning websites, social media platforms, and magazines and sectoral reports of design, architecture and decoration in each country. The research results are analyzed after all information from regular customer visits and meetings is combined. The colors, surface shapes and patterns that are identified as a result of such work are then compared with the selections in our natural stone quarries. Finally, we contact the eligible quarries and acquire relevant stones to our collection.